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Walkers crowns 'Pulled Pork' crisps as 'Do us a Flavour' winner

Walkers crowns 'Pulled Pork' crisps as 'Do us a Flavour' winner
October 21, 2014
'Pulled Pork in a Sticky BBQ Sauce' has been unveiled as the winner of Walkers' 2014 'Do us a Flavour' competition in the United Kingdom.

The campaign, which kicked off in January, encouraged the public to submit entries for a brand new, limited edition flavour.

In July, six finalist flavours were shortlisted by a panel that included chef Marco Pierre White and David Walliams. The finalist flavours were then put up for sale and opened to public vote.

Hotdog with Tomato Ketchup, Ranch Raccoon, Cheesy Beans on Toast, Sizzling Steak Fajita and Chip Shop Chicken Curry were the finalist flavours from 1.2m initial entries.

Paul Rothwell from Essex masterminded the winning entry, bagging a £1m prize.
Companies in this Article
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of brands, including several savory snack brands.
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.