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Crisp manufacturer Kettle Foods Ltd. appoints new managing director

Ashley HIcks

Ashley Hicks, will take up his role as managing director of Kettle Foods Ltd. on August 31, 2015

August 23, 2015
A former Tesco commercial director is to replace outgoing Kettle Foods Ltd chief Dominic Lowe who is to retire after four years at the helm.

His successor, Ashley Hicks, will take up the role of managing director on August 31 - joining the company from Tesco where he was commercial director of Tesco Hungary.

It comes after Kettle Foods’ parent company Diamond Foods announced in February that it had taken a 51pc stake in Dutch firm Yellow Chips as it looks to break into the growing market for vegetable crisps.

The premium crisp manufacturer which employs 400 staff at its Bowthorpe factory, was launched in 1988.
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Headquartered in Stockton, California, Diamond Foods is the premier processor and marketer of culinary, inshell snack and ingredient nuts, with distribution in over 80% of U.S. supermarkets. In March 2010, Diamond Foods Inc. acquired Kettle Foods.
Kettle Foods Ltd is the European branch of the Kettle chips operation.
Tesco plc is a British-based international grocery and general merchandising retail chain. It is the largest British retailer by both global sales and domestic market share, and is the world's third-largest retailer, behind Wal-Mart of the United States and Carrefour of France
Yellow Chips is a manufacturer of organic chips, vegetable chips and hand-fried chips in the Netherlands
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