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Lay's Potato Chips unveils 'Do Us A Flavor' Finalists

Lay's Potato Chips unveils "Do US A Flavor" Finalists
July 15, 2015
Four of America's favorite local dishes are about to take center stage … in the potato chip aisle.

Out of millions of submissions from fans across America, Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today announced the four finalist flavors competing for a $1 million grand prize in the Lay's "Do Us A Flavor" contest: Lay's Wavy West Coast Truffle Fries, Lay's Southern Biscuits and Gravy, Lay's New York Reuben and Lay's Kettle Cooked Greektown Gyro flavored potato chips. Representing four of the most flavorful cities and towns across the country, these four finalist flavors are set to make their debut on store shelves nationwide later this month with consumer votes determining the grand prize winner.

The four finalists — Angie Fu from Irvine, Calif., who submitted West Coast Truffle Fries; Hailey Green from Noblesville, Ind., who submitted Southern Biscuits and Gravy; Jeff Solensky from DuBois, Penn., who submitted New York Reuben; and James Wagner from Wichita Falls, Texas, who submitted Greektown Gyro — learned they were contest finalists in the most incredible way: when TV personality and multi-platinum recording artist Nick Lachey surprised them at their doorsteps with the big news.

No stranger to delicious flavors, Lachey has traveled the country performing for millions and experiencing local dishes along the way. He's also co-owner of Lachey's, a sports bar located in his hometown of Cincinnati known for offering up a local twist on traditional American recipes. Beyond his passion for great food and local fare, Lachey also has been part of some of television's most life-changing moments as the host of NBC's highly rated a capella competition show "The Sing Off."

"It's not every day you get to travel around the country surprising fans with the news they've got a one-in-four shot at a life-changing million dollar contest grand prize," said Lachey about the experience. "And what I quickly learned is that behind every delicious finalist flavor, there's an even more delicious backstory. It's been a thrill so far, and I can't wait to return in October to help crown a winner."

From July 27 through October 18, consumers can vote once per day per person/device/platform for their favorite finalist flavor on www.DoUsAFlavor.com via Twitter and Instagram using the hashtags #VoteTruffleFries, #VoteBiscuits, #VoteReuben, or #VoteGyro; and/or via text message by texting "VoteTruffleFries," "VoteBiscuits," "VoteReuben," or "VoteGyro" to 24477 (CHIPS). The winning flavor will be revealed this October and will remain on store shelves following the completion of the contest.

"From a New York deli, to a local Greek hot spot, to grandma's kitchen, to hideaways along the West Coast — this year's finalists were inspired by some of the most flavorful places in America," said Jeff Klein, vice president of marketing, Frito-Lay, North America. "It's now in the hands of potato chip lovers across the country to determine our 'Do Us A Flavor' winner – we can't wait to see which favor comes out on top."

Lay's Wavy West Coast Truffle Fries

Lay's Wavy West Coast Truffle Fries by Angie Fu

Angie Fu, a native Californian, has had a passion for food and discovering local flavors from an early age. She very nearly went into culinary school, but instead opted to keep her love of flavor a hobby.

When Angie is home, she is constantly in her kitchen, trying her hand at new dishes and sauces. But when Angie goes out to eat, she can't say no to truffle fries, even seeking out restaurants in the area that put their own local twist on her favorite side.

Lay's Southern Biscuits and Gravy

Lay's Southern Biscuits and Gravy by Hailey Green

As a travel agent, Hailey Green has many opportunities to sample local flavors when exploring a new city. She has a great appreciation for each locale's "homemade style," because it reminds her of her own childhood, filled with memories of eating southern food in her grandmother's kitchen.

One of Hailey's favorite dishes is biscuits and gravy — a recipe that was handed down in her family generation after generation. Not surprisingly, this family-favorite also inspired her potentially million-dollar winning potato chip idea.

Lay's New York Reuben

Lay's New York Reuben by Jeff Solensky

Jeff Solensky helps manage a local restaurant in DuBois, Penn., where he pursues his true passion in life — food. Growing up in Long Island, N.Y., Jeff has fond memories of traveling into Manhattan to enjoy Broadway shows with his mother.

A big part of that tradition was stopping by popular New York delis beforehand to enjoy signature, mouth-watering Reubens. Inspired by the delicious Reuben sandwiches of his childhood, Jeff came up with the idea to infuse those same flavors into a potato chip.

Lay's Kettle Cooked Greektown Gyro

Lay's Kettle Cooked Greektown Gyro by James Wagner

James Wagner has been in the Air Force for more than 18 years, traveling the country and abroad, and discovering local tastes at each stop on his journey.

While abroad, James discovered his fondness for Greek cuisine, so when he moved to Wichita Falls, Texas, he immediately sought out the closest gyro specialty restaurant. As it turns out, there is one right outside the Air Force base gate. His flavor inspiration comes from his regular visits to that restaurant.
Companies in this Article
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of brands, including several savory snack brands.