McCain Foods launches frozen mashed potato in UK retail

According to the Grocer, McCain Foods GB has introduced frozen mashed potato (650g) in the United Kingdom for its retail customers. The frozen mash can be heated up in the microwave in three minutes.

The introduction comes as part of in all five new "mid-week dinners": American BBQ Wedges, Spicy Peri Peri flavoured Fries, Steakhouse Ridge Cut Fries and McCain Mash Machines, a product similar to McCain Smiles, but then with all kind of different shapes.