Snyder's-Lance, Inc. introduces Clearview Foods Division

Snyder's-Lance, Inc. introduces Clearview Foods Division
February 06, 2015
Snyder's-Lance, Inc. announces Clearview FoodsTM, a new snack food division with a focus on developing innovative and better-for-you snacking options. Clearview FoodsTM will concentrate its efforts on growing the Snack Factory® Pretzel Crisps®, Eat Smart™ and Late July® Organic Snacks products.

The company also introduced a new logo for the division inspired by Snyder's-Lance's strategy and corporate direction. The logo for Clearview FoodsTM features clean and fresh primary colors, a visually striking icon and a recurrence of the corporate tagline, "Snacking is our passionTM." Together, the new logo, icon and tagline offer a clear perspective on the division's mission to seek opportunities that capitalize on growth trends and extend into new food categories.

"With our new Clearview Foods™ Division, we are in a stronger position to satisfy our consumers' desire for healthy snack choices that deliver on taste and quality," said Carl E. Lee, Jr., President and CEO of Snyder's-Lance, Inc. "Clearview is uniquely positioned to succeed by leveraging the company's distribution network, R&D capabilities and manufacturing to drive growth. We are combining the entrepreneurial spirit of this Division with our corporate scale to better serve the expanding snacking needs of our consumers and retailers."

The company has appointed Peter L. Michaud, former Vice President of Snack Factory, to the role of Senior Vice President and General Manager of the Clearview FoodsTM Division.

"We all know that consumers are evolving the way they think about their snacking choices. Rather than shopping by a specific product category, they are seeking products that offer benefits aligned with their desire to eat healthier and adjust with their changing lifestyles. The future to us is all about better understanding these consumer behaviors and offering brands to satisfy them. We are also seeing a shift with our retail customers who have adjusted their shelf sets to offer healthier snacking options in locations across the store to cater to different lifestyle occasions," said Michaud.

This new division is part of an overall transformation of the company, which started with the acquisition of Snack Factory® Pretzel Crisps®, and was followed by the divestiture of Lance Private Brands, the acquisition of Baptista's® Bakery and the acquisition of a majority stake in Late July®.