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Mondelez International launches GOOD THiNS, a new Savory Snack Brand in the Cracker Aisle

Mondelez International launches GOOD THINS, a new savory snack brand

GOOD THiNS will be available in eight varieties at launch, including potato-original and potato - sweet potato

March 10, 2016
A new snack is hitting shelves, and it's good. Starting today, Mondelēz International is responding to consumer demand for more wholesome savory snack options with its first new snack brand in over a decade: GOOD THiNS.

The brand starts with real ingredients (like wheat, potato and rice), combines them with enticing flavors (like garlic, spinach and sweet potato) and bakes each piece thin and crispy without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup. GOOD THiNS will be available in eight delicious varieties at launch:

  • The Potato Ones!
    (With 60% less fat than the leading regular fried potato chip)
    • Original
    • Spinach & Garlic
    • Sweet Potato

  • The Chickpea One!
    (Made with real chickpeas)
    • Garlic & Herb

  • The Rice Ones!
    • Veggie Blend
    • Simply Salt
    • Poppy & Sesame Seed
    • Sea Salt & Pepper
Danielle Brown, Marketing Director for GOOD THiNS at Mondelēz International:

"At Mondelēz International, what's important to consumers is important to us. We're regularly taking a consumer pulse on ingredient and flavor preferences, and we're excited to launch a brand that delivers on a broad range of these interests."

"Best of all, it's a snack that you can feel good about."

"The name 'GOOD THiNS' pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture," said Brown. "GOOD THiNS is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation."
Marketing support will spread the good snacking news over the next few months. With the help of agency partners, the brand will introduce three TV launch spots, digital advertising, in-store sampling, shopper marketing programs and consumer activations in select cities.

GOOD THiNS is currently rolling out nationwide in the United States, at a suggested retail price of $3.69 per box.