McCain changes the frozen chip world with the launch of its craft beer battered chips and a new campaign by Cummins&Partners.
McCain launches craft beer battered fries in Australia
McCain has launched a range of craft beer battered chips via a new campaign from Cummins&Partners that "challenges the norm" of online advertising with a long and complex audio clip.
Three craft beer flavours - Pale Ale, Session IPA and Golden Ale - bring modernity, new flavour and sophistication to the frozen chip category.
Heath Collins, Cummins&Partners creative director:
Sophie Webb, McCain Foods, Australia & New Zealand senior brand manager:
Three craft beer flavours - Pale Ale, Session IPA and Golden Ale - bring modernity, new flavour and sophistication to the frozen chip category.
Heath Collins, Cummins&Partners creative director:
“I betcha couldn't craft a better McCain craft beer battered chip ad than a Cummins&Partners McCain craft beer battered chip ad, because Cummins&Partners use a little bit of better craft to best craft them.”Long gone are the days of frozen chip shame, your foodie mates won’t know what hit them.
Sophie Webb, McCain Foods, Australia & New Zealand senior brand manager:
“It’s great to bring to life our McCain Craft Beer Battered Chip range through a new creative campaign that is truly a cut above and appeals to younger audiences.”The campaign is rolling out across Australia with an online video campaign, OOH, and radio.
Source
McCain Foods Australia
