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Potato Storage Specialist Tolsma-Grisnich focuses on Agritechnica and Agribex, skips Potato Europe

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Potato Storage Specialist Tolsma-Grisnich has decided not to take part in the Potato Europe event in Kain, Belgium, this year, and will instead be focusing fully on the Agritechnica fair in Hanover (10-16 November) and the Agribex show in Brussels (3-8 December). The timing of the event was instrumental in this decision.

Potato Europe is being held on 4 and 5 September – the busiest time of year for potato growers.

Dim-Jan de Visser, CEO of Tolsma-Grisnich:

“We cannot expect arable farmers to take time off to attend a show to be updated on innovations and investments during such a busy period when the harvesting of the crops in the fields has to take priority.”

“we have also noticed that visitor numbers at Potato Europe have been declining slightly over the past few years.”

Preferably at your premises

Traditionally, Tolsma-Grisnich has always attached great importance to the individual guidance they can offer their customers, especially when it comes to the introduction of innovations.

Dim-Jan de Visser:



“Growers can achieve optimal efficiency from their storage and processing operations if they are able to rely on personalised guidance and practical advice about the application of our innovations, and that is exactly where our customers benefit from added value.”

“It is not the fleeting contact at a show that counts, but the long-term relationship based on the added value for the customer’s own business.”

Changing needs

From De Visser’s perspective, professional growers and processors are increasingly making more considered choices when it comes to attending trade fairs. And so does Tolsma-Grisnich, especially in view of the fact that markets and their needs are changing.

Dim-Jan de Visser:





“We prefer to give visitors to shows like Agritechnica and Agribex a unique experience, and to surprise them with something thrilling, something with an impact.”

“After all, we are intent on achieving long-term collaborations, and so we consider it important to be doing our customers a favour, rather than the other way round.”