Food Innovation Online Corp

You are here

Pringles 'flavor-stacking' back at the Super Bowl with depressed Alexa ad

Pringles 'flavor-stacking' back at the Super Bowl with depressed Alexa ad

Pringles made its Super Bowl debut in 2018, introducing Americans to the phenomenon 'Flavor Stacking.' This year, the Pringles brand is returning to the Big Game, showcasing a new advertisement in their 'Flavor Stacking' campaign.

January 31, 2019
Pringles made its Super Bowl debut in 2018, introducing Americans to the phenomenon 'Flavor Stacking'.

Due to their unique shape, Pringles crisps are perfect for stacking, leading to 318,000 unique 'Flavor Stacks'. Pringles flavors are insanely-accurate on their own, but they can also be stacked together to create a mind-blowing taste with each combination.

This year, the Pringles brand is returning to the Big Game, showcasing a new advertisement in their 'Flavor Stacking' campaign.

Pringles Flavor Stack Combos for Game Day


Pringles Napkin Free Nachos:
Flavors Required:
  • Jalapeño
  • Original
  • Cheddar & Sour Cream
Pringles No Mess Chicken Wings:
Flavors Required:
  • BBQ
  • Buffalo Ranch
  • Ranch
Pringles Delivery Free Pizza:
Flavors Required:
  • Pizza
  • BBQ
  • Cheddar Cheese
AnneMarie Suarez-Davis, vice president of marketing for Pringles:

“Pringles is thrilled to be back after making its debut last year with the concept of 'Flavor Stacking'.”

“'Flavor Stacking' has been a fun and delicious way for our fans to create even more mind-blowing Pringles flavor combinations, and this year's ad imagines the extreme sadness one would feel if they couldn't enjoy the taste of Pringles.”
The :30 ad created by Grey Group will air during the 2nd quarter and will be seen nationally on TV and online streaming versions of the game.

Or if you can't wait that long, see it here first on PotatoPro:

(Click picture to watch video)

Pringles | Sad Device Commercial (Official)

John Patroulis, worldwide chief creative officer at Grey:

“Flavor Stacking' is so uniquely 'Pringles' – and has been fundamental to the brands recent success - we knew it was the right place to play again for this year's Super Bowl.”

“There are literally hundreds of thousands of combinations, almost too many to comprehend. Creatively we looked to culture to bring that fact to life in a relevant – and funny - way.”
Companies in this Article
The Kellogg Company is a manufacturer of ready-to-eat cereal and convenience food products. The Kellogg Company acquired the Pringles business from P&G in 2012.
Share
Brands
Companies
Where