McCain Foods’ new Flavour Maker retail line in the United Kingdom features three offerings launched 'in response to the popularity of flavored fries in restaurants and the casual dining sector.'
Distributed in 750-gram bags complete with in-pack seasoning sachets, are Smokey BBQ fries, Garlic & Herb Chimichurri skin-on fries, and Spicy Chilli Chipotle deep-ridge chips. The suggested retail price for each is £2.99.
Positioned to allow consumers to recreate an "at-home" restaurant experience, the range is being promoted as "perfect to accompany a variety of meal occasions, whether it’s a special night in for a couple or to add something special to family mealtimes."
Headquartered in Canada since its founding in 1957, McCain is a major producer of value added potato products and other frozen foods including vegetables, snacks, appetizers, pizza, ready meals and desserts. Employing approximately 21,00 people around the world, it operates 52 production facilities across six continents,
Production of french fries in the United Kingdom (more commonly known as chips in that market) began in 1969 in Scarborough, North Yorkshire, where its first overseas processing plant was built.
Today the company has four factories across Britain that source potatoes from a large network of farmers. Working closely with over 250 growers in the UK, it is the largest purchaser of British potatoes, buying approximately 15% of the annual potato crop.