Utz Brands Announces CEO Succession Plan

Howard Friedman will join Utz Brands as Chief Executive Officer as current CEO Dylan Lissette will be appointed Executive Chairman of the Board, effective December 15, 2022.

Howard Friedman will join Utz Brands as Chief Executive Officer as current CEO Dylan Lissette will be appointed Executive Chairman of the Board, effective December 15, 2022.

October 05, 2022
Utz Brands, Inc. (NYSE: UTZ) (“Utz” or the “Company”), a leading U.S. manufacturer of branded salty snacks, has announced that, after 27 years with the Company, Dylan Lissette, currently Chief Executive Officer, will be appointed Executive Chairman of the Board, effective December 15, 2022.

At that time, Howard Friedman, currently Chief Operations Officer of Post Holdings, Inc., will join the Company as Chief Executive Officer and serve as a member of the Utz Board. Commensurate with these appointments, Roger Deromedi, current Chairman of the Board, will become Lead Independent Director. Mr. Lissette will transition to the role of Non-Executive Chairman of the Board in the second quarter of 2023.

This leadership transition was initially contemplated at the time of the merger between Collier Creek Holdings and Utz and is a natural next step as Utz continues to develop as a public company.

The search for the next CEO of Utz included the consideration of both internal and external candidates, leading to the identification of Mr. Friedman as an ideal successor to Mr. Lissette, with the right CPG experience and expertise to lead the Company as it accelerates its proven growth strategy.

Joining the Company in 1995 and serving as CEO since 2013, Mr. Lissette has been integral in the Company’s success, guiding Utz through its evolution from a regional snack food brand to the third largest branded salty snack platform in the United States.

During his tenure as CEO, Mr. Lissette oversaw a decade of significant accomplishments, including sales growth that nearly tripled to reach over USD 1.3 billion, Utz’s debut as a public company, and the completion of six acquisitions since the Company’s public listing in 2020.

Dylan Lissette:
"I have had the honor and privilege to work for and to help lead this great company for nearly three decades. It has been immensely gratifying to see the success of our team over so many years, as Utz continues to achieve enhanced scale while never compromising the family crafted quality and great flavors that our consumers expect."

"Our track record of success has been incredible, and I am truly excited to transition into the role of Executive Chairman and to welcome Howard to our team."
Mr. Friedman has more than 25 years of experience in the food and beverage sector leading some of America’s most iconic brands, including PEBBLES™ cereal, LUNCHABLES™ snacks, PHILADELPHIA™ cream cheese, KOOL-AID™ drinks and KRAFT™ foods.

Throughout the course of his career, Mr. Friedman has built a proven track record of profitably growing businesses through world-class marketing, strategy, and innovation. Additionally, he has deep experience in new business integration, commercial execution, and value creation.

Dylan Lissette:
"I am thrilled we found such an excellent leader in Howard to help take Utz to even greater heights. Howard brings extensive experience increasing market share and unlocking growth potential, with a focus on building innovative brands and strategic business development."

"The Board and I are confident that he will help lead Utz to tremendous success as we grow our presence across geographies, salty snack sub-categories, and channels. I look forward to stepping into my new strategic role working with Howard, our management team, and our Board to help ensure the continuity of Utz’s heritage, culture, and forward growth momentum."
Howard Friedman:
"I am honored to join Utz as CEO at this important time, and I see enormous potential to continue Utz’s exciting journey. I am confident that, with such a values-driven, passionate organization, and a portfolio of iconic snacks beloved by families across the U.S., Utz is just getting started."

"I am eager to start this new chapter and work with Dylan, the Utz leadership team, and the Board to drive value, expand the Company’s reach, and deliver growth as we produce world-class product innovation and the flagship snacks consumers have connected with for more than a century."
Roger Deromedi:
"We are pleased to welcome Howard as our next CEO after a thorough search and succession planning process. Howard is an exceptionally strong leader with the skills, experience, and perspective to execute our strategy and lead Utz to succeed well into the future."

"We are also fortunate to have Dylan as an integral member of the Board, building on both his legacy of successful leadership at Utz, as well as the Rice and Lissette’s continuing and significant ownership stake in the Company."
Michael Rice, Chairman Emeritus and previous CEO at Utz more than 30 years:
"Utz has been blessed with talented associates every step of the way on our journey to becoming one of the largest salty snack companies in the country. With the foundation that Dylan and the team have built, and now under Howard’s leadership, I feel we have tremendous continued growth potential."

"The Utz team continues to strengthen our nationwide capabilities, and our associates always amaze me with their passion for creating the best snack foods in the industry. With Dylan as the Chairman of the Board and Howard leading the business, I anticipate continued success long into the future."
Company Reaffirms Fiscal Year 2022 Outlook

The Company also reaffirmed its fiscal year 2022 outlook, which it last updated on August 11, 2022. For 2022, the Company continues to expect total net sales growth of 13-15%, Organic Net Sales growth of 10-12%, and Adjusted EBITDA growth of 2-5%.
Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Sponsored Content
Shearer’s Foods LLC Issues Allergy Alert on Undeclared Milk in Raley’s Salt & Vinegar Flavored Potato Chips
April 25, 2021

Shearer’s Foods LLC Issues Allergy Alert on Undeclared Milk in Raley’s Salt & Vinegar Flavored Potato Chips

Shearer’s Foods LLC of Massillon, OH is voluntarily recalling two lots of 9.5 ounce bags of “Raley’s Salt & Vinegar Flavored Potato Chips,” because they may contain undeclared milk.
Frito-Lay Production Locations
June 10, 2009

Frito-Lay offers local potato chips

Recently Frito-Lay started a campaign in the US to show consumers where their bag of Lays Chips was manufactured and even where the potatoes for that specific bag were grown: the Chips Tracker. In the ads, Frito-Lay features potato farmers growing their chips potatoes in California, New England, Texas, Michigan and Florida.
What is happening in the savory snacks market?
November 25, 2008

What is happening in the savory snacks market?

Frito-Lay reported for the 3rd quarter a 9% revenue growth in North America, resulting from double-digit growth at Tostitos, Ruffles and Cheetos and high-single-digit growth in trademark Lay's and Doritos.
Sponsored Content