Goodrich Cereals Unveils Frozen Gourmet Fries & Premium Snacks at JFEX 2025, Tokyo

From July 9th to 11th, 2025, Goodrich Cereals proudly participates in JFEX 2025, Japan’s premier food and beverage exhibition at Tokyo Big Sight. As a leading Indian agri-food processor, the company will showcase its latest innovations—including a new range of frozen gourmet fries, premium potato-based appetizers, potato flakes, and dehydrated vegetables—at Booth 3-21.

This year, Goodrich Cereals is focusing on deepening its global footprint in Asia, with a special emphasis on Japan—a market that values quality, innovation, and convenience, all of which are core principles embedded in every Goodrich product.

Revolutionizing the Frozen Food Market: The Gourmet Twist

t JFEX 2025, Goodrich Cereals will officially unveil its Frozen Fries Range under the banner "Potato Gourmet Twist", a first-of-its-kind product line developed for international markets. Our R&D team has crafted a flavor-forward, globally inspired selection of fries, offering a unique blend of taste, texture, and convenience.

Flavors That Delight:

• Onion Chilly: A spicy and aromatic twist that caters to adventurous palates.
• Oregano:A herby Mediterranean flavor that’s both subtle and satisfying.
• Salted:A classic favorite, offering crispy perfection with a golden hue.

Each fry is crafted from premium-grade, carefully selected potatoes grown in India’s fertile agricultural belts and processed with advanced freezing technology to retain nutrition and texture. A proprietary coating ensures lasting crispness after frying or baking, making them perfect for both home use and HoReCa (Hotels, Restaurants & Catering) applications.

Expanding the Snack Portfolio: Irresistible Potato Appetizers

The innovation doesn’t stop at fries. Visitors to the Goodrich booth will also get an exclusive first look at an exciting new range of potato-based appetizers, specially developed for the fast-growing ready-to-eat market:

• Hash Browns: Classic, golden-brown hash browns with a crispy crust and tender inside.
• Veg Patties: A wholesome mix of mashed potato and vegetables with mild spices—ideal for burgers or standalone snacks.
• Potato Shots: Bite-sized delights packed with flavor and a satisfying crunch—perfect as party snacks or finger food.

All appetizers are frozen at -18°C, ensuring a 12-month shelf life without the use of artificial preservatives. These products have been thoughtfully developed to match the Japanese consumer’s preference for high-quality, easy-to-prepare snacks that deliver both taste and nutritional value.

Meeting Japan’s Demand for Quality and Precision

Japan’s food industry is renowned worldwide for its exacting standards, visual appeal, and commitment to premium ingredients. Goodrich Cereals fully acknowledges these expectations and has made significant investments in state-of-the-art processing facilities, ISO and FSSC-certified plants, and rigorous quality assurance systems to not only meet but surpass them.

Currently exporting to over 30 countries with a strong footprint in Southeast Asia, Europe, and the Middle East, Goodrich views Japan as a key strategic market. The country's growing appetite for international snacks, western-style fast food, and convenient meal solutions positions it as a prime destination for the company’s expanding product portfolio.

Potato Flakes: A Staple with Versatile Applications

Potato flakes remain one of Goodrich Cereals’ flagship export products. Produced using gentle drum-drying technology, these high-quality flakes retain their natural color and flavor while offering remarkable versatility across various applications:

• Used in instant mashed potatoes, soups, and bakery items.
• Ideal for baby foods, ready meals, and as a thickener in gravies.
• Customizable bulk packaging (10kg, 25kg) for industrial clients.

With a low moisture content of less than 8%, Goodrich potato flakes provide an extended shelf life and consistent pricing, making them a dependable ingredient choice for manufacturers within Japan’s dynamic and fast-growing convenience food sector.

Dehydrated Vegetables: Clean, Green, and Shelf-Stable

As consumer preferences increasingly shift toward clean-label ingredients, Goodrich’s dehydrated vegetables present an ideal solution—natural, additive-free, and tailored for today’s health-conscious market.

• Dehydrated Onions (white, red, pink): flakes, chopped, minced, powder
• Dehydrated Garlic:  minced, granules, powder
• Other seasonal offerings: Carrot, Tomato, Spinach, Cabbage, and more

Processed at low temperatures to preserve maximum flavor and nutrients, Goodrich’s dehydrated vegetables are 100% additive-free, non-GMO, and perfectly suited for soups, instant noodles, and sauces—rapidly growing segments in the Japanese market.

The Numbers Speak: Goodrich’s Growth Story

• 15,000+ MT of raw potato processed annually
• Exports to 40+ countries
• 45+ sq. ft manufacturing facility in Haryana, India
• Over 300+ SKUs across frozen, dehydrated, and instant categories

Goodrich’s backward integration enables full control over the entire supply chain—from contract farming through to final export—providing a competitive advantage in cost efficiency, traceability, and reliability.

Sustainability at the Core

In line with Japan’s focus on sustainability and environmental stewardship, Goodrich has adopted several eco-conscious practices:

• Solar-powered cold storage units
• Rainwater harvesting at our processing plant
• 100% recyclable and biodegradable packaging options
• Zero-waste initiative for potato peel reuse in animal feed and biogas

Goodrich believes that innovation must go hand-in-hand with responsibility and is dedicated to being a sustainable, green partner for clients worldwide.

Why Visit Goodrich Cereals at JFEX 2025?

Whether you're a retailer, distributor, importer, or food service buyer, Goodrich Cereals offers:

• OEM and Private Label Services
• Custom Flavor and Packaging Solutions
• Assured Japanese-compliant Certifications (FSSC 22000, Halal, Kosher, HACCP)
• Fast Logistics with Frozen and Dry Shipping Options

You’re invited to visit Booth 3-21 at Tokyo Big Sight from July 9–11. The Goodrich team of specialists, chefs, and export managers will be ready to introduce you to the next generation of potato innovation, provide samples, and discuss potential collaboration opportunities.

Let’s Grow Together

You’re invited to visit Booth 3-21 at Tokyo Big Sight from July 9–11. The Goodrich team of specialists, chefs, and export managers will be ready to introduce you to the next generation of potato innovation, provide samples, and discuss potential collaboration opportunities.

Let’s Grow TogetherWith global demand for convenient, flavorful, and sustainable food solutions growing rapidly, Goodrich Cereals is set to become Japan’s trusted partner for premium potato products and ingredients. As they participate in JFEX 2025, they warmly invite you to join their journey and discover the true meaning of “Taste. Texture. Trust.”

For more information about Goodrich Cereals and its product offerings, visit www.goodrichcereals.com.