Unique Snacks is a sixth-generation, family operated business based in Reading, PA, the Pretzel Capital of the World.
All of the company's crunchy and flavorful Unique Snacks are made from a secret family recipe—slow-baked in an all-natural process that sets them apart.
Unique Snacks is home to Unique Splits, the original split-open pretzel, hollow Pretzel Shells, and other healthy, delicious pretzels that deliver a serious crunch. These aren't just pretzels, they're Unique!
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Unique Snacks
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December 30, 2025
Unique Snacks Goes ‘Daringly Different’ with Bold Rebrand to Lead the Premium Snack Market in 2026
Unique Snacks unveiled a bold rebrand with vibrant visuals and the tagline 'Daringly Different,' launching in Jan 2026. The refresh aligns its premium, better-for-you snacks with a modern look to drive growth and expand market share.
May 20, 2024
SNAC International Inducts 2024-2025 Officers and Directors at Highly Attended SNX Event
SNAC International Business Members unanimously approved a new slate of officers to serve on the Executive Committee, as well as a new class of Directors-at-Large to serve on the Association’s Board of Directors. 
April 04, 2023
SNAC International Installs 2023-2024 Officers and Directors
SNAC International Business Members unanimously approved a new slate of officers to serve on the Executive Committee, as well as a new class of Directors-at-Large to serve on the Association’s Board of Directors.
February 14, 2023
Unique Snacks Redefines Pretzels with Puffzels Launch
Unique Snacks, a sixth-generation family snack business, is well-known for its variety of Original Splits Pretzels, Pretzel Shells, Sourdough Craft Beer Pretzel Rings and award-winning pretzel dips.
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