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Spice Application Systems Ltd (SAS)

Company Description

Entrepreneur Peter King launched Pice Application Systems Ltd (SAS) in 1999, which specializes in electrostatic technology for applying flavorings, coatings, powders, additives, vitamins, spices, and oils to foods and pharmaceutical items. SAS is based in Oxfordshire, UK, and has a global presence in Africa, Asia, Australia, Europe, North and South America, and Oceania.

Its revolutionary solutions have been implemented in over 2,000 manufacturing units worldwide. SAS works with a variety of industries, including snacks, bakery cereals, cheese, confectionery, fish, frozen foods, meat, nuts, pet food, vegetables, and medicines. Its award-winning technology provides cost-effective and sustainable solutions that ensure materials are applied efficiently and uniformly.

SAS systems can be retrofitted to current drum-based manufacturing lines, reducing the investment in new equipment, or offered as complete flavor coating systems for new manufacturers.

Products Offered
Product Types offered by this company
News for this Company
Spice Application Systems wants to prove the power of electrostatics with your product
February 05, 2014
Spice Application Systems wants to prove the power of electrostatics with your product
Spice Application Systems is launching an exclusive new facility which allows customers to test out the power of electrostatics on their products.
From the archive
Spice Application System’s top electrostatics experts at Snackex
June 05, 2013
Spice Application System’s top electrostatics experts at Snackex
Want to learn more about Electrostatic flavour application? then make sure to visit Spice Application Systems at the Snackex in stand 125.
From the archive
Food Industry expert Alan Burgess joins Spice Application Systems
August 17, 2012
Food Industry expert Alan Burgess joins Spice Application Systems
Experienced food industry professional Alan Burgess has joined Spice Application Systems (SAS) as a director, taking on responsibility for sales and marketing, project development and day-to-day operations. The move will see Peter King, founder and ma...
From the archive
May 05, 2012
Partner deal opens American gateway for SAS
UK-based Spice Application Systems (SAS) has signed an exclusive trading partner deal with Canadian company ARBO Engineering. The move is expected to open up major new opportunities for SAS to increase sales of its specialist electrostatic systems wit...
From the archive

Frequently Asked Questions

Could SAS technology redefine sustainability benchmarks in food manufacturing?

Yes, particularly in reducing ingredient waste and energy usage. By improving transfer efficiency (more coating sticking to product, less lost to air or equipment), manufacturers use fewer raw materials. This aligns strongly with global sustainability pressures, especially in regions where input costs and environmental regulations are tightening.

Can SAS technology enable the next generation of functional and fortified foods?

Absolutely. One of the most strategic implications is precise micro-dosing of vitamins, minerals and bioactive compounds. Electrostatic systems can ensure even distribution of sensitive ingredients, opening opportunities in health-focused snacks, fortified staples and even pharmaceutical-food convergence products.

How does electrostatic coating fundamentally change the economics of seasoning in snack and food processing?

Electrostatic coating shifts seasoning from a “loss-heavy” process to a precision-controlled application. Traditional drum coating relies on gravity and adhesion via oil, which often leads to uneven distribution and material waste. SAS technology charges seasoning particles so they are attracted directly to the product surface, significantly improving adhesion efficiency. This reduces seasoning loss, lowers raw material costs and minimizes rework. At scale, even small efficiency gains translate into major cost savings, making electrostatic systems a strong economic differentiator.

How does SAS technology enable consistency at scale across global production facilities?

Electrostatic systems deliver controlled, uniform particle distribution, reducing variability caused by operator differences or environmental conditions. This is critical for multinational food brands that must maintain consistent flavor profiles across regions. By standardizing seasoning application through physics rather than manual adjustment, SAS helps ensure that a product tastes the same regardless of where it is produced.

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This content was last updated on September 19, 2025

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