RPE is a potato supplier and agricultural product firm focused on fresh potatoes, potato packaging, bulk potato distribution, and farm-fresh produce solutions for the retail, wholesale, and foodservice markets. The firm focuses on supplying high-quality potatoes from reputable farming operations while also promoting effective agriculture supply chain management and fresh food distribution in both domestic and commercial sectors.
RPE, located in Bancroft, Wisconsin, was founded in 1971 as a family-run vegetable firm that specialized in potatoes and onions. Over the last five decades, RPE has established itself as a produce industry innovation, pioneering new methods to category management, branding, and sustainable packaging. The company's objective has always been to generate value for its retail partners by matching product offers to customer buying patterns and gastronomic tastes.
RPE first focused on commodity potatoes, including Idaho russets, red, and yellow types, before expanding into specialty and bite-size potatoes. By the 1990s and 2000s, RPE had established itself as a leading solutions provider, collaborating closely with retailers to create private label programs and branded offers.
A major milestone came in 2010 when RPE partnered with Tasteful Selections, a brand specializing in bite‑size potatoes. This collaboration eventually led to the formation of Tasteful Partners, consolidating RPE’s sales expertise with Tasteful Selections’ growing and packing operations. Today, RPE sells more than 540,000 tons of potatoes annually, equivalent to 125 truckloads per day, underscoring its scale and reliability in the produce supply chain.
Products Offered:
- Russet Potatoes – Classic baking and frying variety.
- Red Potatoes – Popular for salads and roasting.
- Yellow Potatoes – Creamy texture, versatile cooking.
- Sweet Potatoes – Nutritious, naturally sweet option.
- Bite‑Size Potatoes – Convenient, quick‑cooking potatoes.
- Onions – Multiple varieties for retail and foodservice.
- Farmers Promise – Commodity potato and onion brand.
- Tasteful Selections – Bite‑size specialty potatoes.
