360 ONE Asset Invests USD 70 Million in Iscon Balaji Foods for Capacity Expansion and Global Growth

360 ONE Asset, a wholly owned subsidiary of 360 ONE WAM, announced that it will invest about USD 70 million in Iscon Balaji Foods Limited, a potato processing company focused on value-added and export-oriented products.

The investment will fund Iscon Balaji Foods’ next phase of growth, including capacity expansion, strengthening farmer-linked supply chains, upgrading processing facilities and cold chain infrastructure, launching new value-added products, and expanding into additional international markets. 

Founded in 2013 by Neel Kotak, Iscon Balaji Foods began operations with early backing from the ISCON Group and the Balaji Wafers family. The Ahmedabad-based company operates an integrated farm-to-fork model covering seed development, contract farming, large-scale processing, and global distribution. Its portfolio includes dehydrated potato flakes and frozen ready-to-fry products such as French fries, patties, aloo tikki, wedges, and potato shots. 

Over the past decade, the company has built an export-focused platform supplying foodservice and quick service restaurant customers across India, Southeast Asia, the Middle East, and the Far East. It currently exports to more than 40 countries and is among the world’s top ten frozen potato processors by scale.

Iscon Balaji Foods works with over 10,000 farmers through contract farming and proprietary seed programmes. With the new investment, the company plans to expand this network to over 25,000 farmers in the next three years, aiming to improve traceability, quality consistency, and farm-level productivity.

The company operates in the global frozen potato products market, estimated at around USD 60 billion. 

Avendus Capital acted as the exclusive financial advisor to Iscon Balaji Foods on the transaction.