McDonald's Sets Wake-Up Call For Breakfast Rush

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July 27, 2007

Source

Wall Street Journal (subscription required)

McDonald's Corp. wants all its U.S. restaurants to open by 5 a.m., up from 75% today, as Americans increasingly buy breakfast earlier, part of a broader plan to increase average annual sales at McDonald's outlets by $400,000, to an average of about $2.4 million per U.S. location, by 2009.

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McDonalds Corporation
McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day.
Wendys
The Wendy's brand is since September 30, 2008 owned by Wendy's Arby's Group Inc. Wendy's Old Fashioned Hamburgers® is the third largest quick-service hamburger restaurant chain in the world, with more than 6,700 restaurants in North America and international markets.

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