ITC Food’s Bingo is once again using the popular ‘Great Combination’ humour platform for its newly launched ‘Red Chilli Bijli’ flavour potato chips. With its previous campaigns having generated a huge buzz around the brand name, ITC Food has decided to take the next step of building on the ‘combination’ thought with a guiding philosophy for the entire Bingo range.
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Bingo carries forward the ‘Great Combination’ story for ‘Red Chilli Bijli Potato Chips’
August 27, 2007
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