The world's third-largest retailer, has begun its long-awaited launch in the United States, opening its first store near Los Angeles.
Britain's most successful retailer opened its "Fresh & Easy Neighborhood Market"convenience chain in the small city of Hemet late last week prior to opening a further five stores in Los Angeles on Nov. 8, a Tesco spokeswoman said.
In the coming weeks Fresh & Easy, which is a new brand for Tesco, will roll out more than 120 stores offering fresh, local foods and ready meals across LA, Las Vegas, Phoenix and San Diego.
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November 05, 2007
Source
Reuters
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