European consumers will generally consider paying more for environmentally friendly manufactured products, though encouragement may be needed to make good on their promises, according to a new survey. The findings, by research group Eurobarometer, suggest that 75 per cent of respondents would at least consider purchasing environmentally friendly products like food, with only one fifth of the survey group refusing to change their buying habits completely.
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Consumers would spend more on greener goods - survey
March 14, 2008
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