Intersnack promotes Penn State through Gardiner Richardson campaign

An integrated marketing campaign for snack manufacturer Intersnack has been devised by Gardiner Richardson, for the client’s Penn State pretzel range.

The ‘Release the Flavour’ campaign will combine on-street promotional sampling alongside PR and digital activity, handled by the Newcastle agency.

Gardiner Richardson has product the experiential marketing strategy behind the pop-up garden party, currently touring 14 cities across the UK with the aim of raising awareness of the brand and its flavours across both the Pretzel and Deli Chip ranges.

A microsite, online competitions featured on blog sites Handbag and All About You, as well as social media activity have been implemented, including the creation of a Penn State Snacks Facebook page, and the on-street team also regularly update proceedings on Four Square to highlight their whereabouts.