Consumers are demanding dramatic changes in the way that food companies formulate, process, and even flavor foods as they continue to look to the food industry for more natural health solutions and increasingly convenient meal options. Following are six mega-trends and market challenges identified in IFT Annual Meeting &Food Expo presentations and exhibits. Product developers and marketers who successfully address these issues are likely to find significant marketplace opportunities.
1. Weighty solutions.
2. Sodium reduction.
3. Simply clean labels.
4. Naturally functional.
5. Free from.
6. Niche flavors get famous.
