Kettle Brand(R) Expands Premium Krinkle Cut(TM) Line With a New All Natural Potato Chip Flavor

Kettle Brand spices up a game day snacking spread with its new Zesty Ranch Krinkle Cut potato chips.

On February 6th, the high holiday of snacking, football fans will consume 1.1 million pounds of potato chips while cheering on the big game. Made with only all natural ingredients, Zesty Ranch scores a full-flavored win with game day guests as the latest addition to the snack buffet line-up.

"Party hosts know that game day celebrations are as much about the snack bowl as the players on the field and we're giving them new Zesty Ranch to score a snacking win before the kick-off,"said Julie Dunmire, Kettle Brand marketing director.

Rounding out Kettle Brand's popular Krinkle Cut line, Zesty Ranch kicks up the creamy ranch flavor on a crunchy, thick potato chip with natural onion and black pepper blended with tangy sour cream and savory herbs.

"Not your typical ranch experience, Zesty Ranch is savory with a peppery kick, followed by lightly tangy sour cream layered on the ultimate crunchy chip,"said Carolyn Richards, Kettle Brand chief flavor architect. "This is ranch done right."

As always, all Kettle Brand Potato Chips are made with only the finest potatoes and delicious blends of all natural, non-GMO ingredients and seasonings – no trans fats, no artificial colors or flavors and no preservatives.

Zesty Ranch Krinkle Cut will be available in select stores and online beginning in January 2011 in 2 oz., 5 oz. and 9 oz. sizes.

Score in Snack Bowl 2011

Kettle Brand Potato Chips, along with other Diamond Foods® brands Emerald® Nuts and Pop Secret® Popcorn will be featured in the upcoming Snack Bowl 2011 promotion.   Beginning with the new year through Feb. 7, 2011, fans can go to https://www.snackbowl2011.com where they can enter for a chance to be honored as the Ultimate Pro Football Party Hall of Famer, win lifetime bragging rights and legendary recognition from the Pro Football Hall of Fame in addition to $5,000 cash. The multi-brand campaign is the latest investment in the success of Diamond's snack food family.