PACK EXPO Las Vegas 2011 Continues Growing

With less than a month until the doors open, PACK EXPO Las Vegas 2011 (September 26–28;Las Vegas Convention Center) is still growing and is poised to break all show records, according to show owner and producer PMMI.

PACK EXPO will occupy more than 650,000 net square feet, with some 1,600 exhibitors. The show will be larger than both the 2009 show and the record-breaking 2007 event.

“Since space sales opened, PMMI has expanded the show floor several times to accommodate demands for exhibit space. What’s atypical about the growth is the degree of expansion — 20 percent or more increases over last fall’s predictions for space and exhibitors, and 550 new exhibitors! 2011 will be the largest PACK EXPO Las Vegas show to date,” says Charles D. Yuska, President/CEO, PMMI

One reason for the increases, Yuska says, is the “Customer-Centric” approach PMMI has taken to promoting and marketing PACK EXPO Las Vegas 2011.

“Our goal is to give attendees a PACK EXPO experience that allows them to take the seed of a branding idea, and find sources for every step along the way from the drawing board, to production, to the store shelves,” Yuska says.

Attendance on the Increase

Pre-registration for the 2011 show is outpacing 2009 by 25 percent year-to-date, with total registration easily exceeding 25,000 attendees. International attendance is also on the increase, reinforcing the importance of global strategies for suppliers and attendees.

“The U.S. Department of Commerce’s (DOC) International Buyer Program has confirmed 28 escorted buyer delegations will be in attendance. These delegations typically include 15–25 pre-screened, serious buyers from a number of companies within a given country accompanied by a DOC representative who can facilitate meetings with exhibitors,” Yuska says.

More than 25 countries are represented by these delegations, including Argentina, Brazil, Colombia, Mexico, Canada, China, Bulgaria, Kazakhstan, Tunisia, Thailand, but the delegations only account for a portion of the 50 percent increase in international buyers at PACK EXPO. PMMI also reports its efforts abroad have resulted in promised visits from trade groups from Mexico, China and Russia.

International visitors can get the most from their trip to PACK EXPO by visiting the International Business Center (IBC) (Room S224), the hub for international business at PACK EXPO. Its valuable resources include connections with experienced trade specialists who can provide export counseling, matchmaking assistance, and market research to help U.S. companies expand business globally.