News on Ads for potato products from Europe

McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.

Grupo Lázaro, con su marca Calixta, ha obtenido el premio al mejor anuncio en la categoría Prensa Revistas en el Festival Internacional de Publicidad y Humor Smile Festival que este año celebra su XIII Edición.

The Potato Photographer of the Year competition was inspired by acclaimed photographer Kevin Abosch’s image of a potato which sold for $1million in 2016. This magnificent photograph confirmed the appetite for potato-based art.

Lamb Weston strikes gold again with its marketing agency, Art of the Possible, by winning the 2021 B2B Integrated Campaign at the Drum Awards for Marketing.

Following the introduction of the Sherlock Safeguard®, Insort presents a video highlighting the food safety benefits of their latest sorter. And - once again - Insort shows that a video presentation of equipment does not have to be boring.

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

Andrés Araez: 'Cada bolsa de patatas 'Pijo' tiene una historia detrás'.

CNIPT, Bord Bia, Europatat and VLAM have launched an inspiring campaign under the title “Potatoes, prepare to be surprised – Europe’s favourite since 1536”.

McCain UK is opening a Roastaurant where one can sample 100,000 possible roast dinner combinations.

In the United Kingdom, Kettle Foods Ltd is supporting the KETTLE® Bites range throughout May and June, with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking

The remarkable growth of the Belgian potato-processing sector in the past few decades has continued in 2015.

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.

In France, a major three year long campaign to promote the consumption of potatoes just started.

To combat tumbling potato consumption, NFU Scotland has urged the industry’s statutory levy body to consider shifting its funding emphasis from research and development to more promotion.

Now there will be even more reasons to purchase the sharing bags as KETTLE® Chips runs its first ever on pack promotion on the core 150g range (United Kingdom).

McCain Foods GB is looking for a new agency for its UK advertising account, as part of a £20 million review.

Amica Chips and ICA Foods, two major savoury snack companies on the Italian market with a growing international presence, have joined the responsible advertising pledge of the European Snacks Association (ESA).