News On French Fries and Potato Specialties from Europe

FrietHoes is scaling up with a new fries factory in Nieuw-Vennep, expanding capacity and reach across home and international markets. With rising demand for real potato taste, the brand is set to become the new quality benchmark in fries.

Branston has appointed Tom Seagrief as General Manager, expanding his remit to prepared retail, B2B peeling and mash operations. The move supports growth plans and follows the successful launch of the company's mash facility in 2024.

Aviko has started electrifying its Steenderen potato processing plant, advancing its Unlock 30 sustainability strategy. Developed with Liander, the project aims to cut emissions, reduce fossil fuel use, and support lower-carbon food production.

McCain Foods has announced a partnership with the Tour de France and will become the event's Official Fries partner in 2026. The agreement links the global frozen potato products manufacturer with one of the world's most recognized cycling events

Lamb Weston plans to close its potato processing facility in Broekhuizenvorst, the Netherlands, as part of efforts to improve operational efficiency and align its supply chain with market conditions. The proposed closure affects about 110 employees.

A survey by Lamb Weston reveals Brits are embracing global flavours at home, with younger generations leading the trend by adding chilli oils, spices and international-inspired twists to everyday meals and chips.

Aviko has signed the Declaration of Intent for the Regenerating Together Programme (RTP) of SAI Platform together with 40 food and agriculture organisations, including Carlsberg Group, Diageo and FrieslandCampina.

Lamb Weston has launched Frites Atelier in the United Kingdom, introducing the premium fries concept developed in collaboration with three Michelin star chef Sergio Herman to the UK foodservice sector.

Breizh Frites, founded by Pascal Lemaire, Jean-Pierre Rivery, and Hervé Le Gall, launched Brittany’s first fresh pre-cooked fries plant in Plumieux, building a fully local supply chain with farmers and distributing via Réseau Le Saint.

IFCG-Egypt will join PLMA Amsterdam 2026 (May 19–20, RAI Exhibition Centre), showcasing premium frozen sweet potato and potato products and private label solutions, with focus on customization, consistent quality, and scalable global supply.

Private label is reshaping Europe’s grocery sector, reaching 38.8% share across 17 markets. Once seen as budget, it now rivals brands in quality and trust. With a Euro 387B market, retailers and producers like Agristo drive growth and innovation.

Lamb Weston launches Snap Fries—crispy, oven-ready, pre-portioned fries for on-the-go channels. Designed for quick prep and easy serving, they help operators tap growing 'anytime, anywhere' snacking demand across travel and retail.

Aviko and Aviko Rixona published their 2025 Sustainability Report, highlighting SBTi-validated climate targets aligned with the Paris Agreement and progress in electrification, grower collaboration, and lower-carbon products.

Lamb Weston’s 19mm Triple Cooked Chunky Chips, the latest variant to be added to the Stealth range, have been awarded the "Approved Product" accolade from the Craft Guild of Chefs as they become available to foodservice.

Stackable chips like Pringles are made from potato leftovers such as small pieces and scraps. These are turned into puree, dried into flakes, milled into powder, and shaped into uniform chips, reducing waste and making production more sustainable.

Aviko, one of the leading suppliers and brands in potato products in Europe, has acquired the remaining 75% of the shares in Eurofrits, making the Spanish producer of frozen potato products and snacks a full member of the Aviko group.

Pomuni Frozen has been re-awarded "Factory of the Future" status by Agoria and Sirris, recognizing its digitalisation, efficient production, and sustainable, future-ready manufacturing operations.

Los agricultores galos se encuentran en alerta tras el recorte a los precios de los contratos de producción para industria los cuales trasladan más riesgos a su operativa.