News on Potatoes at home from Belgium

"Potatoes, prepare to be surprised" campaign will keep promoting potatoes’ versatility among millennials until end of 2025.

April 07, 2023

'Potatoes, prepare to be surprised': EU campaign highlighting the versatility of the potato to continue until December 2025

Following the success of the promotion campaign Potatoes, prepare to be surprised – Europe’s favourite since 1536 that was launched in 2020 and finished at the end of last year

October 18, 2021

Warnez Potato, una envasadora de patatas belga propone platos preparados veganos

Una envasadora de patatas belga propone platos preparados veganos. La cosecha de las patatas belgas presenta una serie de desafíos en términos de calidad, de acuerdo con Geoffrey Delbaere, gerente de ventas de Warnez Potatoes.

April 08, 2020

Potatoes, prepare to be surprised!

The three-year campaign, co-financed by the European Commission under the EU Promotion policy, will run until the end of 2022 and is now live online under the hashtag #potatosurprises.

January 28, 2020

Bord Bia, CNIPT, Europatat and VLAM join forces to promote the consumption of fresh potatoes among European millennials

CNIPT, Bord Bia, Europatat and VLAM have launched an inspiring campaign under the title “Potatoes, prepare to be surprised – Europe’s favourite since 1536”.

May 20, 2015

Purple: Are you familiar with truffle potatoes?

Belgian Potato Supplier Pomuni offers purple potatoes for years, but they are still unfamiliar to many. Pomuni brings purple potatoes in two flavours: Bergerac and Vitelotte.

April 26, 2015

First Potato Brand in Belgium: Princesse Amadine by Pomuni

Pomuni, market leader in the Belgian table potatoes market, will this summer introduce the first potato brand in Belgium: Princesse Amadine

May 03, 2011

Belgische aardappelen winnen terrein

Het aardappelverbruik blijft stabiel in België, dat meldt het marktonderzoekbureau GfK Panelservices Benelux, dat het thuisverbruik van aardappelen volgt bij 4.000 Belgische gezinnen in opdracht van VLAM.