News on Private Label from the United States

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Private labels rise as quality and value rival national brands
July 08, 2025
Study: Consumers Purchase Private Label Products Without Knowing
First Insight’s latest study, The Quiet Takeover of Private Label, finds that differences between private label products and national brands have blurred so much that most consumers can no longer distinguish between the two.
United States
Convenience Stores Evolve to Become True Food Destinations
January 31, 2025
Convenience Stores Evolve to Become True Food Destinations
Convenience stores are intensifying their focus on foodservice offerings to drive foot traffic, in-store sales growth and frequency of repeat visits. Strong consumer interest in prepared foods, commissary and beverage options has led convenience stores, often referred to as c-stores, to compete much more aggressively with quick service restaurants and fast-food chains.
United States
Shearer's Foods potato chips
February 20, 2022
Shearer's Foods stops making its branded chips to focus on private label business
Larry Zvara has been a fan of Shearer's potato chips for years, and the Akron resident is pretty bummed about the product disappearing from his grocery store's shelves.
United States
Side Delights Gourmet Petite Potatoes Receives US Packaging Design Award.
April 22, 2020
Side Delights Gourmet Petite Potatoes Receives US Packaging Design Award
Side Delights® recently announced its third packaging design award in five years. Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side DelightsÒ Gourmet Petite fresh potato package.
United States
Dollar sales for private brands grew at twice the rate of national brands in 2019. (Courtesy: Nosh)
November 26, 2019
US Private-Brand Sales Growing twice the rate of national brands
Private-brand dollar sales grew 3.8% in 2019, twice the growth of national brands, according to an IRI Consumer Connect Survey.
United States
Sales of store brands have seen continuing growth in the mass retail channel, which includes mass merchandisers, club and dollar store channels. The channel now leads supermarkets as well as drug chains for private label market share in dollars as well as
April 25, 2019
Store brands outpace national brands, growing more than 40% over 5 years
An analysis of the latest Nielsen data provided by the Private Label Manufacturing Association reveals that private label dollar volume in the mass retail channel surged +41% over the last five years, compared to a gain of only +7.4% for national brands.
United States
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All dressed potato chips from Whole Foods Market private label brand 365 Everyday Value.
August 24, 2017
Amazon and Whole Foods Market announce immediate changes as acquisition closes this Monday
Amazon and Whole Foods Market today announced that Amazon’s acquisition of Whole Foods Market will close on Monday August 28, 2017 and a number of changes will be implemented right away.
From the archive
United States
Sign promoting certified USDA Organic Fruits and Vegetables in a Walmart Produce department
May 17, 2016
Wal-Mart to phase out Organic Food brand Wild Oats
Wal-Mart Stores Inc. is phasing out its Wild Oats organic food brand, according to people familiar with the matter, dropping a line of products introduced two years ago to bring inexpensive organics to the masses.
From the archive
United States
US Retailer Target introduces 17 Better-for-you brands
April 14, 2014
US Retailer Target introduces 17 Better-for-you brands
Target Corp. is now introducing “Made to Matter – Handpicked by Target.” The first-of-its-kind collection brings together 17 leading natural, organic and sustainable brands to introduce new products and make them more accessible.
From the archive
United States
Conagra Foods acquires Kangaroo Brands' pita chip business
May 22, 2012
Conagra Foods acquires Kangaroo Brands' pita chip business
ConAgra Foods, Inc. (NYSE: CAG) announced today that it has acquired Kangaroo Brands' pita chip business. ConAgra Foods' acquisition of the pita chip business is consistent with its strategy to grow its presence in private label foods. "Pita chip...
From the archive
United States
NPD Group
May 03, 2012
Private label products still on the rise, but consumers satisfaction is decreasing
The number of consumers using private label food and beverage products continues to rise, but U.S. consumers are losing their enthusiasm for these value-oriented options, according to a recent report by The NPD Group, a leading market research company....
From the archive
United States
Mintal for news
January 20, 2011
Private label gets a quality reputation, causing consumers to change their buying habits
Private label companies continue to introduce better-for-you products and more attractive packaging, all while being easier on consumers’ pockets. Their efforts seem to be working, since recent Mintel research found that 44% of grocery shoppers believe store brand products are of better quality today than they were five years ago.
From the archive
United States
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December 05, 2010
Private label food trends for 2011
Private label leaders returned from the recent PLMA conference in Chicago with lots of information to digest and new ideas on how to drive growth in 2011.
From the archive
United States
The Global Staying Power of Private Label
August 25, 2010
The Global Staying Power of Private Label
Shoppers around the world took many steps to stretch their budgets during the recession such as eating at home more frequently or cutting back on vacations.  While improving economies may prompt consumers to return to restaurants or take a vacation, o...
From the archive
United States
Supermarket Guru
December 08, 2009
US Food trends 2010: Supermarketguru Phil Lempert sees 7 trends
There is a new reality when it comes to grocery shopping in the U.S. - consumers want simple foods they can prepare at home and that don't compromise on quality. This shift comes at a time when many people hope that the pains of the recession are fad...
From the archive
United States
September 21, 2009
Citigroup: Name-brand foods are gaining ground on private label for the first time since 2006
U.S. makers of name-brand foods are making some inroads on cheaper store brands, according to research issued late Sunday from Citigroup. For the four-week period ended Sept. 5, branded food manufacturers gained 20 basis points of dollar market shar...
From the archive
United States
New IRI Report: “Private Label 2009: Understanding and Mitigating Private Label Threat”
August 25, 2009
New IRI Report: “Private Label 2009: Understanding and Mitigating Private Label Threat”
Once seen as knock-offs of "name brands,"private label products have become increasingly more accepted by consumers as quality has increased and retailers have expanded their offerings of private label goods. In fact, 78 percent of both lowe...
From the archive
United States
Mintal for news
July 26, 2009
Private label food manufacturers focus on quality, convenience, health
Mintel GNPD reports that amid rampant private label food product development, manufacturers stay current with the latest food trends. Providing more than just cheap alternatives to national brands, the newest private label foods woo shoppers with prem...
From the archive
United States

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