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October 30, 2013
US Potato Board Partners With Hungry Girl For New Marketing Campaign
USPB has enlisted the help of Hungry Girl, the nationally recognized multimedia brand created by Lisa Lillien, which includes a popular web site, a free daily email service, eight bestselling books, a television series and countless other TV appearances.From the archive

October 09, 2013
Burger King's Satisfries boosts brand among health-focused consumers
Burger King’s latest efforts to improve its perception among health-focused consumers has been successful so far and could have more staying power than similar efforts from McDonald’s, according to industry watchers.From the archive

September 24, 2013
BURGER KING® Introduces new SATISFRIES, great tasting crinkle-cut, reduced fat, reduced calorie French Fries
Burger King Worldwide, Inc. (NYSE: BKW) is proud to introduce new SATISFRIES, great tasting crinkle-cut French fries with 40% less fat(1) and 30% fewer calories (2) than the leading French fries.From the archive

August 29, 2013
Pic on a Pack set to drive sales for prepared potatoes
Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.From the archive

August 27, 2013
McCain brings baked-potato scent to frozen aisles as part of new Happy Days marketing campaign
McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.From the archive

March 11, 2013
India: PepsiCo's salty snack brand Kurkure is back with a whole new family
PepsiCo's salty snack brand Kurkure's latest ad campaign has arrived at a rather appropriate time. The Rs 9,400 crore Indian snack market is growing at a very healthy pace, about 25 per cent a year.From the archive

March 11, 2013
Pringles secures it's market Share with new flavours
Pringles®, the Kellogg's - owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Rosemary &Olive Oil for Spai...From the archive










