McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.
As well as including a 60 second ad promoting ‘chips for tea’, the campaign will include scented displays being installed in hundreds of Asda and Tesco supermarkets, which will allow customers to smell a jacket potato by pressing the front of the unit.
Mark Hodge, McCain Foods head of brand, said: “McCain will be unmissable over the next 12 months. It’s a big year for the brand and we have big plans to grow the brand and the category by changing the way we talk to the consumer.
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In an earlier campaign for its Ready Baked Jackets McCain Foods GB fitted bus stops with fiberglass jacket potatoes, which on the press of a button, heated up and emitted the smell of a oven-cooked jacket potato.
McCain Chips for Tea Commercial
