Lay’s is one of the flagship potato chip brands of Frito-Lay North America (FLNA), the convenient foods division of PepsiCo. The brand produces a wide range of potato chips and snack products sold across North America and international markets under the Lay’s name and related regional brands.
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June 14, 2015
Pepsico to procure potatoes for potato chips from Kuppam, Andhra Pradesh
PepsiCo India is looking to enhance potato procurement through its tie-up with farmers in Chittoor district, Andhra Pradesh.From the archive
June 10, 2015
Deep Ridged: A Potato Chip with a futuristic backstory
PepsiCo CEO Indra Nooyi has heavily increased her company’s budget for research and development. In fact, she’s doubled it during her tenure. One product to come out of that effort: the Deep Ridged Potato ChipFrom the archive
May 12, 2015
Lays Summer Days promotion puts your fav summer photo on a bag of Chips
'Lay's Summer Days' campaign offers the first 10,000 fans a bags of Lay's potato chips with your own favorite summer photo. Not fast enough? You will have to do with a digital bag.From the archive
March 25, 2015
India marketing war? Pepsico - ITC focus on healthier packaged snacks
As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.From the archive
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This content was last updated on May 27, 2026
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