PepsiCo CEO Indra Nooyi has heavily increased her company’s budget for research and development. In fact, she’s doubled it during her tenure. One product to come out of that effort: the Deep Ridged Potato Chip.
Fortune’s Jennifer Reingold wrote about the new technology in a profile of Nooyi for the new Fortune 500 issue. Reingold details the testing of new products from the Pepsi R&D department, including Deep Ridged, which she calls a “thick, super-crunchy potato chip developed first on a 3-D printer.”
Dr. Mehmood Khan, Pepsi’s chief scientific officer, told her. “We have patents on the design, the cutter, the mouth experience. This is multiple layers of IP.”
Deep Ridged: A Potato Chip with a futuristic backstory
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