Pop Secret is a brand of popcorn offered - both as natural kernels and in various flavors of microwave popcorn - by Snyder's Lance
The product line incorporates high quality details, such as Homestyle microwave popcorn with its larger salt granules and Jumbo Pop kernels which pop larger than conventional kernel popcorn.
These innovations provide a tastier and better snacking experience.
The product line also includes "better-for-you" items such as 94% Fat Free and 100 Calorie snack size options.
Pop Secret was introduced in 1985 by General Mills and was sold in 2008 for USD 190 million to Diamond Foods. In 2016, Pop Secret became a brand of Snyder's-Lance when it acquired Diamond Foods. Snyder's-Lance has meanwhile been acquired by Campbell soups.