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Walkers

Brand Description

Walkers is a leading United Kingdom potato chips and savory snacks brand owned by PepsiCo⁠. The brand offers a wide range of potato chips and snack products in the UK market, including Walkers crisps, Sensations, Wotsits, Quavers and Sunbites, and is one of the best-known snack brands in the United Kingdom.

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News for this Brand
Inspirepack retail ready Shelf and Display unit for Walkers Sensations wins UK packaging award
November 05, 2009
Inspirepack retail ready Shelf and Display unit for Walkers Sensations wins UK packaging award
Breaking the stranglehold of DS Smith and Smurfit Kappa, who accounted for all of the finalists last year in this hotly contested category, Inspirepac just pipped DS Smith's Louth site to this year's top prize, thanks to an entry hailed by judges for i...
From the archive
The Frito-lay production locations and the locations of the potato growers supplying Frito-Lay with Potatoes.
June 10, 2009
Frito-Lay offers local potato chips
Recently Frito-Lay started a campaign in the US to show consumers where their bag of Lays Chips was manufactured and even where the potatoes for that specific bag were grown: the Chips Tracker. In the ads, Frito-Lay features potato farmers growing their chips potatoes in California, New England, Texas, Michigan and Florida.
From the archive
Walkers launches Brit Trips remake: Gary's Great Trips
June 02, 2009
Walkers launches Brit Trips remake: Gary's Great Trips
Walkers, the UK’s no.1 crisps and snacks manufacturer, is back on TV with a multi million pound advertising campaign for its Gary’s Great Trips on-pack promotion. This exciting promotion offers shoppers genuine value by collecting points which can be e...
From the archive
Builders Breakfast winning flavour in Walkers 'do us a flavour' campaign
May 08, 2009
Builders Breakfast winning flavour in Walkers 'do us a flavour' campaign
Walkers, the UK’s No.1 crisps and snacks manufacturer, today announces Builders Breakfast as the winning flavour of its hugely successful ‘Do us a flavour’ campaign. Receiving a massive 232,000 votes, Builders Breakfast will now become a permanent flav...
From the archive