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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
January 29, 2008
Consumer report: Low fat snacks still not as tasty as regular versions
To see whether potato chips and cheese crunchies, those quintessential Super Bowl snacks, can lose their fat but keep their taste, we compared regular versions with some lower-calorie, lower-fat, or multigrain cousins. We also dipped the tortilla chip...
From the archive
January 27, 2008
Frito-Lay launches strawberry flavoured Cheetos in Japan
According to this blog, Frito-Lay has launched strawberry flavoured Cheetos in Japan. The Strawberry flavoured Cheetos joins a chocolate flavoured version and a caramel flavoured Doritos.
From the archive
January 25, 2008
Frito-lay India ropes in cricket star Dhoni as brand ambassador
PepsiCo India Holdings FritoLay India division has roped in Mahendra Singh Dhoni, youth icon and ODI captain to team up with Saif Ali Khan and Juhi Chawla to launch a FritoLay portfolio promotion called 'Chala Change Ka Chakkar' in February 2008.Dhoni ...
From the archive
January 23, 2008
Indra Nooyi: Pepsico's 'Comfort Foods' to resist US slowdown
PepsiCo Inc (PEP.N: Quote, Profile, Research) expects its business, based on "comfort foods", to be resilient to a U.S. economic slowdown, Chief Executive Indra Nooyi said on Wednesday. "In many ways we are countercyclical and it helps...
From the archive