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PepsiCo Buys Bulgarian Nuts, Seeds Seller Penelopa

January 11, 2008
Beverage and snack maker PepsiCo said it has agreed the acquisition of Bulgaria's leading producer and seller of branded nuts and seeds Penelopa.

In a statement released late on Tuesday, Bulgarian time, PepsiCo said the acquisition was "consistent with our global focus on addressing consumers' growing interest in health and wellness."

Penelopa, founded 10 years ago by current owner Yanko Lolov, sells peanuts, sunflower seeds and other snacks throughout Bulgaria, principally through its dedicated national direct distribution system.

The company operates one plant, located in Sliven, and employs nearly 200 people.
Companies in this Article
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips