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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
Beginning February 8, Lay's fans in the United States can go to FlavorSwap.com and vote for their favorite flavor in each of four "Flavor Swap" pairings - and win prizes along the way.
January 21, 2016
Flavor Swap: Lays Potato Chips Invites America To Help Choose New Flavor Line-Up
With flavor exploration on the rise, the Lay's brand is asking Americans to put their taste buds to the test and help choose between four all-new potato chip flavors and the classic ones they know and love.
From the archive
Jordan Cairns wins $50,000 plus one per cent of future sales
November 17, 2015
PEI Scalloped Potatoes winner 2015 Lays Canada Do Us a Flavour Tastes of Canada contest
PEI Scalloped potatoes, a potato chip flavour submitted by Jordan Cairns, wins the Lay’s® Canada Do Us a Flavour™ Tastes of Canada contest.
From the archive
The winning flavor of Lay's 2015 edition "Do-Us-A-Flavor" potato chip contest in the United States: "Southern Biscuits and Gravy"
October 22, 2015
And the 2015 Lays Do-Us-a-Flavor winner is.... Southern Biscuits and Gravy
After millions of consumer votes, Lay’s yesterday announced 'Southern Biscuits and Gravy' flavored potato chips as this year’s “Do Us A Flavor” champion
From the archive
Doritos Rainbow Chips, a new, limited-edition product to celebrate and support the lesbian, gay, bisexual and transgender (LGBT) community in the boldest, most colorful way possible.
September 18, 2015
Doritos Brand Partners With The It Gets Better Project to Introduce “Doritos Rainbows”
The Doritos brand, in partnership with the It Gets Better Project, announced a new, limited-edition product to celebrate and support the lesbian, gay, bisexual and transgender (LGBT) community in the boldest, most colorful way possible.
From the archive