Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.
Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.
Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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Frito-Lay North America (FLNA)
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March 14, 2012
PepsiCo potato chip brands surpass $10 billion in global retail sales
PepsiCo, Inc. today announced that its global 'Banner Sun' potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.From the archive
March 12, 2012
PepsiCo Announces New Global Structure and Leadership
PepsiCo, Inc. today announced a new global structure and strengthened management team -- important steps in PepsiCo's move to become a fully integrated, global food and beverage company. In the new structure, while the regions retain ownership of the P...From the archive
February 28, 2012
“Pretzel Crisp” Manufacturer Faces Trademark Challenge
Princeton Vanguard, maker of Pretzel Crisps brand flattened pretzel snacks, has had their trademark challenged by snack food giant Frito-Lay, which claims the mark is too generic to sustain a trademark registration. It’s a trademark brand name dispute...From the archive
February 27, 2012
30.000 Indian farmers farming for Pepsico next year.
PepsiCo expects the number of Indian farmers, from whom it sources different produce, to reach 30,000 by the end of next year, up 25 per cent from the existing pool. The company works with farmers across nine states, including Punjab, Maharashtra and ...From the archive
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