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PepsiCo potato chip brands surpass $10 billion in global retail sales

 Lays Classic
March 14, 2012
PepsiCo, Inc. today announced that its global "Banner Sun"potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.

The "Banner Sun"logo – which appears on packaging for leading brands such as Lay's, Walkers, Smith's and Sabritas – has grown into a symbol for quality potato chips around the world. Lay's and Walkers are among PepsiCo's portfolio of 22 billion-dollar food and beverage brands, a number that has doubled since 2000 – further illustrating the strength of the company's worldwide food and beverage business.

Expansion into international markets has driven the success of PepsiCo's potato chip portfolio, with about 60 percent of "Banner Sun"sales coming from outside North America.
The top 10 markets are: the United States, United Kingdom, Russia, Canada, Spain, Australia, China, Mexico, Netherlands and India.
"PepsiCo continues to focus on growing its largest food and beverage brands, and this milestone is another example of how our efforts are paying off,"said Salman Amin, PepsiCo's chief marketing officer.

"Whether it's Lay's, Walkers, Smith's or Sabritas, PepsiCo has built some of the world's strongest brands that are loved by consumers around the globe. And it's because of PepsiCo employees throughout the world that we are able to achieve this impressive milestone – from the growers in our fields to our frontline workforce that makes, sells and delivers our products each and every day."

(Click to enlarge)

Pepsico's Banner Sun Brands

Companies in this Article
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
Sabritas es una empresa agroindustrial lider en el mercado de botanas (snacks) y alimentos diveridos. Creada en 1943 es reconocida por la calidad, variedad y sabor de sus productos. Sabritas is a part of Pepsico
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.