Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.
Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.
Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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July 22, 2009
PepsiCo's Strong, Diversified Portfolio and Growth Strategy Deliver Solid Q2 Results
PepsiCo, Inc. (NYSE: PEP) today reported solid revenue and operating profit results in the second quarter of 2009, reflecting strong effective net pricing, product innovation and cost discipline. Reported EPS of $1.06 was flat on a 3 percent decline in...From the archive

July 13, 2009
Will ITC Foods make its first Profit?
After the initial struggle, ITC Foods is finally making its presence felt through its parent’s distribution muscle.ITC Foods, which entered the market in 2001, is the smallest business in the Rs 23,000 crore ITC Group. But the conglomerate’s eight-year...From the archive

July 13, 2009
Rising potato price eats into profit margins of Indian Potato chips manufacturers
A sudden shortage of potatoes accompanied by sharply higher prices is eroding profit margins for large potato wafer brands and could force several smaller ones to temporarily exit the snack foods market. Prices of chipping potatoes used to make wafers ...From the archive

July 08, 2009
FDF Recipe for Change: Product innovation continues despite economic downturn
The economic downturn has not created a 'health crunch' when it comes to new product innovation, suggests research conducted for the Food and Drink Federation (FDF) by independent consultancy Mintel's Global New Products Database. Based on its tracki...From the archive
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