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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
April 15, 2009
Convenio entre Fritolay y Copaboy beneficiará a pequenos productores de papa en Colombia
Aunque la cooperativa de papicultores de Boyacá agremia a 1.200 pequeños productores, del convenio con la multinacional norteamericana se beneficiarán campesinos de Toca, Siachoque y Soracá. Desde mayo próximo los cultivos de por lo menos 200 pequeño...
From the archive
Pepsico launches revolutionary all natural 'Red Sky Potato Chips': Continuously Kettle-fried
April 08, 2009
Red Sky Potato Chips TV advertisement starts April 11
Red Sky, the new premium potato chip brand, is being supported by a major TV advertising campaign. The Red Sky Potato Chips TV advertising starts April 11, 2009 for five weeks.Featuring the strap-line ‘From Nature’s Kitchen’, the exciting animated adve...
From the archive
Simplicity is the new selling point for food products
April 07, 2009
Simplicity is the new selling point for food products
Haagen-Dazs's new line of ice cream, Five, doesn't hide the ingredients in tiny type on the back of the carton. Every one -- milk, cream, sugar, eggs and vanilla bean -- is prominently displayed in bright-orange capital letters.
From the archive
Frito-Lay for news
March 25, 2009
PepsiCo CEO Indra Nooyi gets $14.9M in '08, up from '07
Pepsico Chief Executive Indra Nooyi received compensation valued at $14.9 million in 2008, a slight increase from the previous year, the snack and beverage maker reported in a regulatory filing late Tuesday.But almost all her compensation consists of s...
From the archive