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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
Sales Frito-Lay's Flat Earth fruit and vegetable chips disappointing
October 25, 2007
Sales Frito-Lay's Flat Earth fruit and vegetable chips disappointing
Frito-Lay's new Flat Earth fruit and vegetable chips have not generated the sales the company had hoped for, PepsiCo Inc.'s North America CEO John Compton told The Associated Press two weeks ago.   The Flat Earth line of products, released in America ...
From the archive
October 18, 2007
Wooing the Next Pepski Generation;Frito-Lay builds factory in Azov
The Russian city of Azov isn't the kind of place most foreigners would think of plunking down $170 million. Located in Russia's deep south, the town has a population of just 80,000 and lies far from the country's big consumer markets, Moscow and St. P...
From the archive
October 17, 2007
Pepsico builds snack factory in southern Russia (Rostov)
PepsiCo International, is building a new plant in the south of Russia. The new factory, costing more than $US 170 million, will produce potato chips under Lay's and Cheetos brands. It's expected to start working in the spring of 2009, producing up to ...
From the archive
October 15, 2007
Frito-Lay Superbowl TV ad will feature consumer's original song
For its Super Bowl ad this year, Frito-Lay is putting a musical spin on last year's successful Doritos promotion using consumers' homemade videos for its commercials. The chipmaker will devote 60 seconds of Super Bowl advertising time - worth more th...
From the archive