The Russian city of Azov isn't the kind of place most foreigners would think of plunking down $170 million. Located in Russia's deep south, the town has a population of just 80,000 and lies far from the country's big consumer markets, Moscow and St. Petersburg. But the area around Azov has one thing in abundance: potatoes. And that's something at least one investor, PepsiCo, is looking for. On Oct. 13, Pepsi began building a potato chip factory in Azov, the largest foreign investment the region has ever seen. "Russia is on the road to steady growth,"says PepsiCo Chief Executive Indra Nooyi. "We're very bullish."
Wooing the Next Pepski Generation;Frito-Lay builds factory in Azov
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