GB Potatoes is a shared passion for safeguarding the future of the British Potato Industry in the absence of AHDB.
- Provide an "Umbrella" organization that supports and coordinates activity that affects all GB potato supply chains and provides significantly greater impact over an individual or sector working alone
- Stimulate and mobilise the GB potato industry to ensure we are able to innovate and have access to funding to allow cross industry collaboration to reduce the risk of the sector fragmenting
- Establish an organization that is a trusted and respected voice capable of representing the industry with government and regulators
- Ensure the sector has a representative body that supports the industry with suitable horizon scanning capability to manage threats
- Establish a structure that supports collaborative work programmes amongst partner groups
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