The Idaho Potato Commission (IPC) is a state agency with many responsibilities, including the promotion of Idaho Potatoes.
The Commission is funded by a tax levied on all Idaho-grown potatoes. It is currently set at ten cents for every 100 pounds of potatoes. The funds generated from this tax are used to advertise, promote and do research to expand the markets for Idaho grown Potatoes.
Established in 1937, the Idaho Potato Commission is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation, and rich volcanic soil give Idaho® potatoes their unique texture, taste and dependable performance, which differentiates them from potatoes grown in other states.
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October 21, 2011
Idaho potato crop will be big, but not a record
Coming off of two record years in terms of total crop value and a record yield in 2009, the Idaho potato industry will probably have to be satisfied with merely a good performance for the 2011-12 season. “We will definitely be in the five-year average...From the archive
October 16, 2011
Idaho Potato Commission's Foodservice Ad Campaign Receives Produce Marketing Excellence Award
Project Reinvent, the Idaho Potato Commission’s (IPC) popular foodservice advertising campaign, was the recipient of Produce Business’ 23rd Annual Marketing Excellence Award. It was one of 20 campaigns recognized by the magazine. Project Reinvent was ...From the archive
October 12, 2011
Idaho Potato Prices are half of last season
Last year's potato prices in Idaho hit record highs, but left people with a fear that this year's crop would see a big price drop, and it did. The prices are definitely a lot lower than last year, but it would have been incredibly hard to match those ...From the archive
September 24, 2011
Idaho Potato Commission Recognized for its Retail Ad Campaign by Produce Business Magazine
The Idaho Potato Commission's (IPC) popular comic book themed Retail advertising campaign was the recipient of Produce Business' 23rd Annual Marketing Excellence Award for the fourth consecutive year. This action-packed campaign, delivered both as ad...From the archive
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