The Idaho Potato Commission (IPC) is a state agency with many responsibilities, including the promotion of Idaho Potatoes.
The Commission is funded by a tax levied on all Idaho-grown potatoes. It is currently set at ten cents for every 100 pounds of potatoes. The funds generated from this tax are used to advertise, promote and do research to expand the markets for Idaho grown Potatoes.
Established in 1937, the Idaho Potato Commission is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation, and rich volcanic soil give Idaho® potatoes their unique texture, taste and dependable performance, which differentiates them from potatoes grown in other states.
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October 02, 2007
Idaho Potato Commission celebrates 70th anniversary
The Idaho Potato Commission is marking its 70th anniversary this year. Formed in May 1937 and originally (and only briefly) known as the Idaho Fruit &Vegetable Advertising Commission, the IPC has been actively promoting Idaho potatoes since its in...From the archive

September 28, 2007
Idaho Potato Commission adds fresh talent to its retail food team
The Idaho Potato Commission welcomes Kent Beesley as Retail Promotions Director/West. Beesley will be responsible for educating retailers on how Idaho Potatoes can help boost profits in the potato category in grocery stores and other venues where potat...From the archive

September 12, 2007
Idaho Potato Commission announced new marketing plans
The Idaho Potato Commission announced initiatives for its 2007-08 season that include the release of two new commercials with spokesperson Denise Austin and the launch of a major cable television commercial campaign expected to make over a billion con...From the archive
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