The Idaho Potato Commission (IPC) is a state agency with many responsibilities, including the promotion of Idaho Potatoes.
The Commission is funded by a tax levied on all Idaho-grown potatoes. It is currently set at ten cents for every 100 pounds of potatoes. The funds generated from this tax are used to advertise, promote and do research to expand the markets for Idaho grown Potatoes.
Established in 1937, the Idaho Potato Commission is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation, and rich volcanic soil give Idaho® potatoes their unique texture, taste and dependable performance, which differentiates them from potatoes grown in other states.
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June 21, 2019
Idaho Potato Commission sponsorships drive awareness of brand
The Idaho Potato Commission has found that the best way to communicate that potatoes are part of an active, healthy lifestyle is to show it. Therefore, the IPC sponsors several athletic programs and events that support and encourage folks to be active.
June 18, 2019
Potato hotel paying dividends for Idaho farmers
Giving away the original 6-ton replica Russet Burbank that once toured the nation on its Great Big Idaho Potato Truck is paying major dividends for the Idaho Potato Commission, according to Frank Muir, president and CEO of the organization.
December 03, 2018
Idaho Potato Commission hires Alan Kahn to lead its Foodservice Division
Today the Idaho Potato Commission (IPC) welcomes Alan Kahn as the new Vice President of Foodservice. His extensive foodservice and marketing experience will help him to develop and implement attention-grabbing campaigns focused on foodservice.Make This Page Even Better!
This content was last updated on September 15, 2025
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