The Potato Leadership, Education, and Advancement Foundation (LEAF) is a 501(c)3 (US non-profit) organization, created to provide tools, training, and support necessary to develop growers and industry members as leaders. This US non-profit organisation was established at Potato Expo 2020.
Potato LEAF also serves to encourage members to commit their time and energy to the betterment of the U.S. potato industry as a whole.
Potato LEAF supports the cultivation of future leaders through three key programs:
- Leadership development: Growers and industry members will learn what it takes to become effective communicators, influencers, and decision-makers for the industry.
- Educational training: Future leaders will be taught how to broaden their understanding of the key opportunities, practices, and challenges affecting national potato production.
- Advancement opportunities: Participants will build their industry network through opportunities for collaboration with grower-leaders from around the country.
The Potato LEAF governing body includes chair, Shelley Olsen, and voting directors RJ Andrus of Idahoan Foods, Gregg Halverson of Black Gold Farms, Dan Moss of Moss Ag/Arrowhead Potato Co., and Richard Pavelski of Heartland Farms.
Non-voting directors include Kam Quarles, National Potato Council CEO, Blair Richardson, Potatoes USA CEO, and Shawn Boyle, Idaho Growers Shippers Association president and general counsel.