Potatoes USA

Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Product Types offered by this company

- Industry Associations

Brands

Potato Goodness

News for this Company

America's potato farmers: (left to right) Larry Alsum and daughters, Heidi Randall Alsum and Wendy Dykstra, and grandchildren.

March 24, 2020

Tips for Purchasing, Storing and Cooking Potatoes from U.S. Potato Farmers

Many consumers are stocking up on potatoes during these uncertain times, and it's important to make the most of these purchases. Heidi Alsum Randall, a potato farmer and mother from Wisconsin, provided the following thoughts:

Potato Retail Sales in the United States Steady for Q2

February 14, 2020

US Potato Retail Sales Steady for Q2

IRI data for the second quarter of the marketing year (October through December 2019) showed success with dollars and a decline in volume for total potato sales at retail in the United States.

November 26, 2019

U.S. Potato Imports Down on The Whole, Despite Gains in Several Categories

Overall, U.S. potato imports declined slightly during the first quarter (July – September) of the July 2019 – June 2020 marketing year compared to the previous year, dipping 12% in volume and 2% in value.

From left, Mike Wenkel, Morgan Andrus, Kam Quarles and RJ Andrus. (Courtesy: NPC)

November 20, 2019

South Korea approves Colorado, Montana seed potatoes for chipping

As of November 12, 2019 seed potatoes from Montana and Colorado can be used in the Pacific Northwest chipping and tablestock export programs for South Korea.