Wada Farms, founded in 1943 by Frank and Agnes Wada, is a multi-generation, family-owned grower-shipper headquartered in Idaho Falls, Idaho.
The company operates on nearly 30,000 irrigated acres across southeastern Idaho and supplies a wide variety of fresh produce—including potatoes, sweet potatoes, onions, and specialty table potatoes—to retail, foodservice, and distribution markets nationwide.
Their offerings also include innovative items like Easy-Bakers and microwave-ready Easy-Steamers. Wada Farms supports supply chain efficiency with year-round distribution, their own logistics operation (WFM Logistics), and category management services through Wada Farms Marketing Group LLC and sister company Category Partners LLC.
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Wada Farms
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March 23, 2012
US: Sustainability metrics too tight for every farm
The measurement of sustainability from one farm to the next farm seems almost impossible based on a single set of metrics or a tightly written definition.From the archive
March 14, 2012
Russet prices rising
Long-sluggish russet markets are beginning to strengthen, and prices should continue to rise as the 2011-2012 deal enters its homestretch this summer. Strong processing demand was beginning to tip the scales in March in what has been a year of abundan...From the archive
March 07, 2012
Idaho fresh-packers partner with fingerling farm
Recent growth at Southwind Farms in Heyburn, Idaho, should make it the nation's second largest supplier of fingerling potatoes this season.From the archive
January 16, 2012
Sustainability: It's the right thing to do
They all had slightly different ways of expressing it, but when panelists at the Potato Expo 2012 discussed sustainability, their message came down to three words known as the triple bottom line: people, planet, profit.From the archive
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